It can be confusing, overwhelming and, quite honestly, difficult for the ordinary individual to understand and decipher. In many cases, marketers don’t even report back their clients ’ analytics because they’re simply not sure where to start — partially because of information overload and hard-to-comprehend data.
To make matters worse, there was actually no easy method to supply a summary of how their site or campaigns were performing that was easy to read and comprehend to their local SMB clients. If you’re like most agencies that do supply analytics reports to customers, it commonly means laboriously downloading Google Analytics data and putting that data into Excel spreadsheets to create charts and diagrams from there.
Google lets you create reports that your clients will comprehend — thanks to Google Data Studio.
Google Data Studio a part of the Google Analytics 360 Suite — the high end (i.e., pricey) Google Analytics Enterprise bundle. We typically opt for the free version of Google Analytics since most of us can’t manage to spend that much cash for an analytics tracking tool.
What is Google Data Studio?
The reports are customizable to each of your clients, easy to share and even simple to read. It’s possible for you to choose how you want to present the data — line graphs, charts, bar graphs and so forth. You may even change colors and fonts and brand the reports with your logo.
One thing that’s cool about Data Studio is that you can pull in more than just Google Analytics data – you can even import Facebook data, as long as you put that info into a Google Sheet. (That’s correct. Any reporting information you’ve got on a Google Sheet can be pulled into Google Data Studio — and your wonderful reports!) It can show up in your reports, if you can get your data into Google Sheets.
The reports are also dynamic, so the updated/new information automatically shows up when there’s an update to the data source. Moreover, the reports are shareable, so you can grant people permission to view the reports and/or enable them to make changes.
Google Data Studio uses exactly the same functionality as Google Docs and Google Sheets, so you need to do is press the “Share” button to let your clients or other members of your team view or edit the reports.
The best way to Get Google Data Studio
To get Google Data Studio, visit http://www.google.com/analytics/data-studio and log in using your Google Analytics login information. At this time, if you’re using the free version of Google Analytics, you get a limited version of Data Studio. It’s possible for you to create up to five custom reports at no cost.
Note: This program is currently only available in the US, but it’s anticipated to be rolled out to other nations through the rest of this year.
Is Google Data Studio right for you?
If you’re the type of person who enjoys working with spreadsheets, you might not believe that Data Studio is a big deal. But for the large numbers of us who loathe spreadsheets, this is a godsend. (Finally! It’s possible for you to take a gander at your analytics info — and it makes sense.)
Now, when you’re speaking to your local customers, you can readily show them the consequences of your efforts in an easy-to-understand, brandable report!